2022-2023
Created at Bzoing
Art Direction & Design: Lucas Omnes, Isabelle Ricci
Photography: Hugo Le Bihan, Mathurin Vacher
Project Management: Clémence Mesguen
Creative Direction: JP Berthiaume
Schulich School of Music
The Schulich School of Music at McGill University has been dedicated to university-level music education since 1904. Known for its diverse programs and research and technology initiatives, Schulich embodies the highest standards of the world’s top music schools.
For the launch of the 2022-2023 season, the creative direction needed to be contemporary and clever, bridging tradition and modernity. Furniture, spaces, and acoustic panels served as the foundational tools for creating geometric shapes that repeat and animate to bring the music to life.